In this lively session, author and marketing pro Alex Rodríguez goes over the 6 phases of a successful launch, a timeless framework based on our human psychology. You will learn a laser-focused approach to turn unaware members of your audience into passionate advocates, based on case studies that feature theme parks, video games… and who knows, maybe even lightsabers!
Alex has been involved in the marketing and advertising business for 23 years, developing successful online campaigns for world-renowned brands in 4 different continents and 3 languages. He is the author of Digital BACON, Five Fresh Ideas, and Sell You Before You Sell.
