Techstars Startup Week Tampa Bay 2018

Marketing can be confusing, but when you understand the psychology behind it, it gets a lot easier.

There are reasons we buy certain things, pay more for certain things, want discounts, etc.

For instance, did you know a jewelry store once sold out of jewelry that wasn't selling by accidentally doubling prices? Why did this happen?

This session will cover the basic psychology behind your customers and why various marketing tactics work. Understanding these core principals will improve your marketing and your ability to decide which marketing tactics you should be using in your business.

JR will finish with Q&A so you can get some individual help with your marketing.