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Entrepreneurial Foundations [clear filter]
Thursday, February 15


The Launch Recipe: Launching Products, Brands, and Ideas
In this lively session, author and marketing pro Alex Rodríguez goes over the 6 phases of a successful launch, a timeless framework based on our human psychology. You will learn a laser-focused approach to turn unaware members of your audience into passionate advocates, based on case studies that feature theme parks, video games… and who knows, maybe even lightsabers!

Alex has been involved in the marketing and advertising business for 23 years, developing successful online campaigns for world-renowned brands in 4 different continents and 3 languages. He is the author of Digital BACON, Five Fresh Ideas, and Sell You Before You Sell.


Thursday February 15, 2018 3:00pm - 4:00pm
3 - Station House - 4th Floor 260 1st Ave S, St. Petersburg, FL 33701
Friday, February 16


The Consequences of Misapplied Grit
Entrepreneurs often fixate on the importance of grit and persistence. While these qualities are essential, they’re not enough by themselves. Peerfit President, Scott Peeples, will present a new perspective on grit and how it can completely change your approach to hard work, growth and what it takes to succeed.

avatar for Scott Peeples

Scott Peeples

President, Peerfit
Scott Peeples, MBA, is President of Peerfit, a digital platform that makes it easy for insurance carriers, brokers and employers to offer local fitness classes to their clients and employees. Scott leads strategy and innovation, guiding the development of Peerfit’s revenue model... Read More →

Friday February 16, 2018 2:00pm - 3:00pm
2 - Station House - Lobby 260 1st Ave S, St. Petersburg, FL 33701