Liana Lopez, APR, serves as the Chief Communications Administrator for Hillsborough County, Florida. She is a highly motivated public relations strategist with over 20 years of experience in the non-profit, corporate and government sectors. She is well practiced in crisis management and crisis communications and has comprehensive experience with local, state, national and international media professionals. Additionally, she has served as a coach and advisor to organization, community, and public leaders for the span of her career. Lopez excels in developing long-range communication goals and objectives; creating and executing strategic, integrated communication plans and campaigns; and collaborating and building valued, trusted relationships.