Susan O'Neal is the CEO of Dabbl. Prior to founding Dabbl, the first-ever attention marketplace powered by consumers, Susan spent 20 years in the fields of consumer research, branding, targeted marketing, promotions, loyalty and digital consumer engagement as a Consumer Analyst, B2B Marketer and Business Strategist and General Manager at companies including Grey Worldwide and Catalina Marketing. While her professional experience helped her understand what companies need to thrive, it was her experience as an everyday consumer, specifically a single working mother of three young children, that inspired her to find a better way for brands and consumers to collaborate together to create value. “We have to interact with consumers as partners, as peers, and Dabbl is the only place currently where as a marketer you can do that, and consumers respond honestly and enthusiastically.”